The influence of advertising on children

kid-watching-tv

In today's world, everybody is dealing with the paradox of choice and using this opportunity, manufacturers are going to new heights to make their products stand out from the others. This results in increased expenditure on advertising and marketing, and creative advertisements that are hard to miss. As suggested by Montessori San Dimas, CA experts, these advertisements can be informative and help you make an informed decision, they may have certain effects on children. This aggressive propaganda can influence children's decisions and even their personality in some cases.

Advertisements can have both positive as well as negative effects on children based on the content, quality and the audio-visual presentation of the advertisement.

Positive effects:

  • Some advertisements are informative. Those advertisements present some useful information and technological milestones that can provide a good learning opportunity for the kids. Moreover, they also educate children about the new products available in the market.
  • The advertisements for using hygiene products or healthy food choices help kids to develop healthy food habits.
  • According to the Montessori situated at San Dimas, CA teachers, motivating content of some advertisements may encourage children to choose a profession or chase a specific dream. 
  • Environmental protection advertisements may draw their attention to the problem and can encourage them to be a part of the solution.

Negative impact:

  • Many advertisers direct their marketing strategies towards children and parents may have a stubborn child on their hands demanding certain products that may not appropriate for their age group.
  • According to the observation of the Montessori teachers, some advertisements portray stunts, which can be very dangerous for kids.
  • Children start developing a materialistic idea of the world which affects their innocent mind and starts giving undue importance to different materialistic objects.
  • Most of the advertised food items are junk food and are visually appealing. Eating these foods can influence their eating habits and promotes an unhealthy lifestyle.

What to do:

  • Cut down their screen time and monitor the content that your kids are watching.
  • Help your children to understand the difference between 'needs' and 'wants'. 
Location: San Dimas, CA, USA

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